Our Team

Jose is a veteran marketing executive and entrepreneur with over 30 years of experience leading strategic planning, business development, and major brand launches. His career spans work with Fortune 500 companies and successful private ventures.

Mauricio brings decades of leadership in the sugar industry, managing complex refinery operations, sugar mills, and power generation projects. His focus on operational excellence and sustainable growth drives Beneton’s long-term strategy.

Steven is an experienced operations leader with a background in business transformation. He has guided over 20 startups and specializes in streamlining operations and driving scalable growth through tailored change management strategies.

Joe is a senior sales and sourcing expert with more than 20 years of experience in global retail partnerships, product development, and supply chain optimization. He leads Beneton’s commercial growth and customer engagement strategy.